Readership survey
Readership Survey
Objectives of the study
•baseline demographic data about Wikipedia readers, including gender, languages, education and income •device ecology of Wikipedia readers, what devices they use to read Wikipedia •Wikipedia readers’ online behaviors, such as how they spend their time online, the kinds of sites they visit and how long they spend on sites related to information and news, and the kind and volume of online contributions made •Gather opinions regarding Wikipedia content and how they read Wikipedia content, how they rate different articles on Wikipedia and what makes an article good in their opinion •Identify their levels of participation and any barriers to editing, recommending, donating
Methodology
Household survey of approximately 15-20 minutes to be conducted in 16 countries.
The study will be filled with participants who qualify as Wikipedia Readers. They will read Wikipedia entries at least:
- Once per month on average to be considered a Casual reader
- 4+ times per month on average to be considered an Avid reader
A natural fallout of female and male respondents between the ages of 18 to 64 will be included (minimum quotas will be assigned if necessary)
Participants in this study will be from 16 countries (n=250)
- United States (English)
- Japan (Japanese)
- Germany (German)
- UK (English)
- France (French)
- Canada (English & French)
- Italy (Italian)
- Brazil (Brazilian Portuguese)
- Russia (Russian)
- Poland (Polish)
- Mexico (Spanish)
- Spain (Spanish)
- Australia (English)
- India (English & Hindi)
- Egypt or Turkey (Arabic)
- South Africa (English & Zulu)
Timeline
Project Approval and Kickoff: 4.13
Questionnaire Delivery: 4.25
Initial Questionnaire Review: 4.25 – 4.26
Questionnaire Updates: 4.27 - 4.29
On-Going Internal Wikimedia Review and Questionnaire Updates: 5.02 - 5.24
Wikipedia Community Review: 5.25 - 6.01
Final Wikimedia In-Depth Review & Approval: 6.01 - 6.21
English Programming: 6.22 - 6.29
English Link Review and Finalization(Wikimedia & Resolve): 6.30 - 7.14 (Observing July 4th Holiday)
Translations: 7.14 - 7.29
Fieldwork: 7.29 – 8.15
Data Processing and Additional QA: 8.15 - 9.7
Overall Tabs: 9.1 All Raw Data Sets: 9.2 Word Topline: 9.2 All Country Banners: 9.5 - 9.8
Analysis & Reporting on 16 Country Top Lines & Executive Summary with Recommendations: 9.20
Proposal
Here is a copy of the original proposal which includes the catalyst for the study, key background notes, the intended methodology, project management notes and the expected deliverables.