Two articles on analytics

Wanted to share two links on analytics that I think are interesting. First, Google is writing an opt-out plugin so that people can opt-out of being measured on Google Analytics.

Second, here's a strongly worded piece on "web analytics truths." These ideas are worth considering as we evaluate options for an analytics framework. I think it argues in some ways for building out our own open source analytics infrastructure... provided we are disciplined in asking the right questions and measuring the right things.

Would love to hear people's thoughts.