Is this week a failure?

I agree that this week's been a bit of a dud. I think we got off track initially by posting a graphic that confused, but it is disappointing that there hasn't been a lot of discussion on the substance of the question.

One thing I think about when I look at this graphic is that even within markets where Wikimedia is very popular (e.g., U.S.A and Germany), there are a lot of people who are online who are not visiting the site. Why is that? Thinking about Wikimedia's future audience, could Wikimedia hope to increase its market share in these places, and, if so, by what factor? What would need to be done to achieve that? Clearly there are different answers for different places, but maybe there are some common themes?