diversity

Wow...I can't believe I'm joining this discussion just now! :P

While I wouldn't disagree that the "grind" really has a lot to do with editors joining (and subsequently staying) on a Wikimedia project, I think it also has a lot to do with how the projects' image, both internally and externally, has changed over the last ten years. In my part of the woods, people look at the projects as simply resources, and that's it. They see no incentive to edit because they think that people will be doing those things for them, and that's the mindset that we're working to change. On the Tagalog Wikipedia, we have an active campaign to encourage anonymous users and casual readers to edit, and though I'm not sure just how successful the campaign is, I can say that at least we get the message across.

At least here, MMORPGs are popular because not only do we make lots of them every year, and not only are they a billion-peso industry because of all the material that are being sold, but because they are capable of 'clicking' with the population. Now the question is how to make Wikimedia 'click'.