a good idea?

If the active investment in the professional development of the chapters is indeed part of the plan - I would love to see that explained more as to how the WMF plans to do that. I see that "growing and thriving chapters" is a key indicator in "Goal: Increase Participation" so that's great :-)

As for the issue of allowing (nay - encouraging) people to engage in more ways than the writing of content... perhaps it is inevitable that that will become harder. I do feel that I personally am lucky to have found a niche in the wikiverse at this time in its development. 5 years ago I would not be able to do what I'm doing today because Wikipedia wasn't as famous then. 5 years from now in the future I wouldn't be able to do what I'm doing now because the organisational infrastructure will be more solid - meaning joe-wikipedian couldn't just go off and talk with a museum without approval from someone "official". It's only right now in 2010 that I am able to do what I'm doing - not before or after. So, I suppose it's inevitable that as we professionalise we will also lose the ability for the outreach-amateurs like me to do things. It's just the way it's going to be. I think it's necessary that we become more professional but we should at least provide ways of allowing people who are not professionals (but nevertheless interested) to develop their skills.

I understand I may be sounding contradictory here - on the one hand I'm arguing for active support of chapter professionalisation and on the other hand I'm lamenting the loss of the ability of volunteers to just go out and do something. Not sure how to reconcile those...