Case studies/Wikia

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  • Wikia has recently introduced “WikiStickies”, which show up on a users “MyHome” page
  • Some WikiStickies are created automatically, based on available information about pages without images, new pages that are likely to need to be error-checked, etc.
  • Community members can also create stickies based on gaps they have noticed, new information they think should be added to pages, etc.
  • Data about user behavior is already being used to refine what opportunities are promoted
    • Data suggests new users are most likely to start editing by contributing to a long page or adding to a list
    • “Wanted pages” got no traction, possibly because creating a new page is “too heavy a lift” for the average user


Interviews

Danny Horn