Case studies/WordPress

    From Strategic Planning

    There are two entities related to WordPress: and (which was recently formalized as a foundation).


    Most people don't know that the millions (see timeline charts) of free blogs on are funded partially by ads, since only a few ads are used throughout the many blogs.

    The WordPress advertising policy: "To support the service (and keep free features free), we also sometimes run advertisements. If you would like to completely eliminate ads from appearing on your blog, we offer the No-Ads Upgrade."

    The WordPress "Features You’ll Love" page: "Advertising. To support the service we may occasionally show Google text ads on your blog, however we do this very rarely. You can remove ads from your blog for a low yearly fee. In the future you’ll be able to show your own ads and make money from your blog."

    Matt ( staff) explains their ad use that started in August 2006:

    See also