Wikimedia Foundation fundraising

Analysis from past fundraising campaigns

Data from 2008 suggests that some countries raise more money per 1000 visitors than others.

Fundraising campaign may have large potential to grow given that some countries raise more money per 1000 visitors than others; questions remain about what drives differences (e.g., culture, perception of Wikipedia, etc.)

Note that this graph combines two data sources: ComScore visitor data by country for December 2008 (not publicly available due to agreements with ComScore, though some country-specific data available here), and data from the 2008 fundraising campaign.

Data on past fundraising campaigns

• Data from WMF on fundraising campaigns pre-2007
• Data on 2008 campaign

Opportunities exist

In order to:

• Improve effectiveness of annual campaign:
  • Improve testing of messages
  • Enhance culture / language translations for banners and messaging
  • Improve tracking of donors
• Create new avenues for community giving
  • Develop systems to cultivate donors and encourage recurring giving
  • Launch e-mail/print marketing campaigns
  • Hold "donor appreciation" events