Omniture's tool does the following:
- Collects a wide variety of data, and allows you to manipulate and measure the data in various ways. Data includes:
- Click paths
- User behavior
- Highly customizable reports with real-time notifications
- An API for getting the data out of the system and publishing it in different forms
Omniture the company offers consulting services (both internally and through partners). Implementing requires a small in-house team of at least three people. An initial implementation typically takes 4-6 weeks.
Cost is based on data collected and stored. To lower the cost, you can either sample the data (with some flexibility to sample based on geolocation) or track specific functionality. The cost per data collected goes down for higher volumes of data.