Talk:Sponsorship

The secton on cause related marketing made me wonder if a Wikipedia credit card might be worth exploring. --Payo 21:10, 4 December 2009 (UTC)

I've had a little experience with these in a for-profit context, when a company I worked for did a co-branded credit card as part of marketing efforts. In the end it wasn't that effective. In the U.S. at least, there are so many different alternatives for co-branded credit cards that it was tough to stand out among the crowd. Also, because our partner credit card company actually makes the decisions around extending credit, we ran into issues that long-term customers were denied credit and ended up frustrated with our company rather than more excited by it. So a big part of it comes down to who you partner with to do the credit card itself. One way we could collect some data is to contact a few of the credit card companies and ask for info on how they have worked with non-profits. Stu 18:47, 7 December 2009 (UTC)

Good point Stu, I can see that might cause some bad feelings. This article from MoneySavingExpert.com suggest that they aren't a very efficient way for "concerned consumers" to donate to a charity. In the UK charitable credit cards are mostly issued by the Co-operative Bank who seem to have a roster of high profile clients. Maybe we should talk to some of the larger charities involved too and get their feedback?--Payo 11:29, 8 December 2009 (UTC)