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Task force/China/Interview (surveys) with Chinese bloggers/Comparative Advantages

From Strategic Planning

Oliver Ding

我在做TEDtoChina的编辑时,经常查阅演讲人的背景资料,经常发现他们有英文的维基百科条目,而相对应的中文条目要么是没有,要么是很少。

When I did the editorial work for TEDtoChina, I often searched the background of the speakers, and often reach their page in English Wikipedia, while the corresponding Chinese Wikipedia page, sometimes it is missing, or sometimes lacking of content.

我觉得维基百科的优势是品牌、英文内容、社区文化、非营利的精神。这些是互动百科和百度百科无法比拟的。虽然后两者目前在浏览量和品牌上更有知名度,但是他们的欠缺公信力。

I think, the advantages of Wikipedia are their brands, the content from the English Wikipedia, the community culture and the sprite of volunteer-ism and non-profit. All these are unique asserts for Wikipedia comparing with Hudong and Baidu. Hudong and Baidu may be more popular in page views or brandings, but they lack credibilities.

此外,我觉得后两者的编辑模式不是在做知识整理,而是在拷贝和堆积材料。这在内容品质和公正性上有很大的差别。

Meanwhile, the editing model for Hudong and Baidu are not accumulate knowledge systematically, but simply copy-paste materials. This will impact the quality and credibility of the content.

对于高品质的内容,英文网络总是比中文网络更丰富,维基百科可以抓住这个机会点。

For high-quality content in English language on the Net is far richer than these in Chinese language, Wikipedia may grasp this chance.

Keso

百度百科和互动百科,我都用过。这两者都缺乏有效的质量控制,所以你会看到大量内容是用户复制粘贴的版权内容。互动百科最近大大加强了推广力度,着重增加了娱乐性和热点内容。不过,由于百度是中国网民使用最多的搜索引擎,而百度会刻意提高百度自有内容的排名权重,这对所有第三方百科网站都是不利的。而且,由于百度百科与维基百科的竞争关系,维基百科很难在百度搜索获得较好的排名。试着在Google和百度分别搜索“毛泽东”,会发现,维基百科的“毛泽东”词条只排在第二页,而Google则是第一页第一条。这对获得用户的影响非常大。

I have both used Baidu and Hudong. These two lack the control of contents, so you will see a lot of contents are copied from copyrighted sources by users. Hudong enlarged the effort to spread recently, adding entertainment and hotspot contents. However, since Baidu is the most-used search engings, Baidu increases the rank of the content of Baidu itself, it's not good for any third-party online encyclopedia. Besides, because of the competition between Baidu and Wikipedia, Wikipedia articles cannot get a better rank in Baidu. Type "毛泽东” (Maozedong) in Google and Baidu, and you will find out that the Wikipedia article of Mao is in the second page of Baidu, but the first result of Google. It has a big influence on the users.

Herock

使用过,与之相比,维基百科的条目明显更全面,且质量更高,尤其是一些较为生僻或专业化程度较高的领域。也许在国内的推广力度上比互动百科、百度百科弱一些,但品牌形象上要更专业。

I have used all of these. Compared with others, it is obvious that Wikipedia articles have more aspects, and have a higher quality, especially in some uncommon or professional areas. Maybe Wikipedia's promotion are worse than Baidu and Hudong, but it has a more professional brand image.