Task force/Financial Sustainability/2010-01-05

    From Strategic Planning

    Financial Sustainability Task Force Call

    8:30am PST, January 4, 2010

    Participants

    Recommendations

    Reviewing Recommendations Discussion

    • Recommendation 1: Specify banner based campaigns. Discussion of assumptions.
    • Recommendation 2: WM should increase funding to fundraising programs to increase results. Discussion followed of how much money the WMF should set aside for fundraising. Discussion of setting limits about % of total funds to dedicate to fundraising.
    • Recommendation 3: Exploration of other revenue sources.
    Vote on recommendation to recommend sponsorships or advertising. Or do want to research how the community feels about it.
    • Research myths about advertising. Will our community support or hate such?
    • Do we need advertising dollars at all? As last resort? Endowment?
    Discussion on research on advertising.
    Vote on whether to recommend more research into ads. Motion passed.
    VK will craft a recommendation and put it on the wiki.
      • Licensing/royalties/sponsorships: Discussion of sponsorships vs. advertising. Corporate Sponsorship department?
      • Subscription Model: Or more content model?
      • Membership Organization:
      • Endowment: Specify needs and use for Endowment. Open ended use.


    Next Steps

    • VK: Write up advertising research proposal.
    • Break out endowment as a separate recommendation.