Finding and interviewing ex-editors

Hey Howie, I have a few quick comments:

• There's going to be a temptation to say "all of the above" for the questions that have a "check all that apply". Is there any way we can get them to rank it, or at least ask them to choose their top 4? I think that would be much more informative.

• Re: Giving them a list of things they might like to see changed... it's a bad idea. In my experience in business, the customer does not have very good ideas. If you ask a patient "what's wrong?", they'll tell you their SYMPTOMS. They won't tell you the DISEASE. Much more useful is to ask a customer "what was your best experience with X"? You'll learn much more as they describe that situation. I would strongly recommend replacing this question with "What was your best experience at Wikipedia?"

• By the same token, asking them if there was a specific incidence that caused them to leave should be replaced with "what was your worst experience at Wikipedia". It's always more complicated than pointing to one specific incidence, and it's usually a culmination of factors. Let's dig deeper.

Those are the big things. But otherwise, I think the format of the survey is good, and the number of options are basically good. I'd just like to make some wording changes if that's alright with you. Would you be okay with that?