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Yes. I'm thinking more in terms of how it should be experienced, because that tends to guide how people feel. We know how we want people to feel (broadly) - enjoy it, positive, blah. But what's the hands-on practicalities of actual experience of editing or reading, that most gets them that, and what are the things that derail it (which need neutralizing). And then, we pick a handful of points to most guide 100k editors to maximize these.