American Wikipedia reader demographics

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The following charts were produced from survey data collected by the Pew Internet & American Life Project Survey in March and February of 2007. The survey data is representative of Americans age 18 and older who have a telephone or cellular phone. [1] All data analysis was performed by the Bridgespan Group, and the Pew Internet and American Life Project bears no responsibility for the interpretations presented or conclusions reached based on analysis of the data.

As of March 2007, approximately 25% of Americans had used Wikipedia according the Pew survey

WMFAmerican Wikipedia use.png


As of March 2007, Wikipedia users in the United States are younger than internet users who do not use Wikipedia and non-Internet users according to Pew survey data

WMFAge.png


According to March 2007 Pew survey data, Wikipedia users in the United States are better educated than internet users who do not use Wikipedia and non-internet users

WMFEducation levels.png


According to March 2007 Pew survey data, Wikimedia U.S. usage is balanced by gender; Somewhat of a skew toward men when compared to averages of Internet users/nonusers

Gender.png


According to March 2007 Pew survey data, Wikimedia U.S. usage is balanced by race; Somewhat of a skew toward white people when compared to averages of Internet users/nonusers

WMFRace.png


March 2007 Pew survey data affirms that U.S. students use Wikimedia more than non-students

WMFStudent use.png

March 2007 Pew data shows that Wikipedia users are more likely to use the Internet daily then Internet users who do not use Wikipedia

WMFFrequency Wikipedia users.png


March 2007 Pew survey data affirms that people who have more access to the Internet use it more frequently

WMFAccess and frequency.png


According to March 2007 Pew survey data, people who use Wikipedia are more likely to have access to the Internet both at home and work compared to people who use the Internet but do not use Wikipedia

WMFWikipedia users access.png

According to March 2007 Pew survey data, amongst daily Internet users, people who use Wikipedia have higher education levels


WMFEducation levels daily Internet users.png

Notes

  1. Pew Internet and American Life Project http://pewinternet.org/ Further information about the survey methodology can be found on pages 21-22 of the following report http://pewinternet.org/~/media/Files/Data%20Sets/2007/Feb.Mar.2007.topline.zip.zip