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Wikimedia reader demographics

From Strategic Planning

Demographics of Wikimedia’s main audience

  • Age (Wikipedia only)
  • Geographic region
    • Nationalities (TBD)
  • Education (Wikipedia only)
  • Income


Demographics of American WP users

The following charts were produced from survey data collected by the Pew Internet & American Life Project Survey in March and February of 2007. The survey data is representative of Americans age 18 and older who have a telephone or cellular phone. [1] All data analysis was performed by the Bridgespan Group, and the Pew Internet and American Life Project bears no responsibility for the interpretations presented or conclusions reached based on analysis of the data.

As of March 2007, approximately 25% of Americans had used Wikipedia according the Pew survey


As of March 2007, Wikipedia users in the United States are younger than internet users who do not use Wikipedia and non-Internet users according to Pew survey data


According to March 2007 Pew survey data, Wikipedia users in the United States are better educated than internet users who do not use Wikipedia and non-internet users


According to March 2007 Pew survey data, Wikimedia U.S. usage is balanced by gender; Somewhat of a skew toward men when compared to averages of Internet users/nonusers


According to March 2007 Pew survey data, Wikimedia U.S. usage is balanced by race; Somewhat of a skew toward white people when compared to averages of Internet users/nonusers


March 2007 Pew survey data affirms that U.S. students use Wikimedia more than non-students

March 2007 Pew data shows that Wikipedia users are more likely to use the Internet daily then Internet users who do not use Wikipedia


March 2007 Pew survey data affirms that people who have more access to the Internet use it more frequently


According to March 2007 Pew survey data, people who use Wikipedia are more likely to have access to the Internet both at home and work compared to people who use the Internet but do not use Wikipedia

According to March 2007 Pew survey data, amongst daily Internet users, people who use Wikipedia have higher education levels


Notes

  1. Pew Internet and American Life Project http://pewinternet.org/ Further information about the survey methodology can be found on pages 21-22 of the following report http://pewinternet.org/~/media/Files/Data%20Sets/2007/Feb.Mar.2007.topline.zip.zip

How do people access Wikimedia?

  • Computer
  • Mobile device
  • Off-line
  • Web portal (Google, direct, Yahoo etc)

Why do people access Wikimedia?

We have some stories that people shared when they donated money. Those stories are private, but we could get permission to share more of them.

Unanswered Questions

List questions below that you would like to know about Wikimedia readers:

  • Put questions here.