Wikimedia market analysis

From Strategic Planning
Jump to: navigation, search

This market segmentation data was created by The Bridgespan Group during the strategic planning process. Data files are available by emailing philippeAt sign.svgwikimedia.org.

Read the methodology for forecasting. Also see User:Stu's visualization of Wikipedia usage by country.

Assumptions that informed segmentation

Assumption Implications
All readers are considered of equal value as vision of Wikimedia focus on "every single human being" Segmentation prioritizes countries/regions based on size without weighting for other factors such as GDP/capita or access to alternatives.
Wikimedia’s core products and services require Internet access to utilize Segmentation prioritizes countries/regions based on Internet (either computer or mobile) access and growth rather than total population
The Wikimedia Foundation sets priorities based on the potential contribution to the vision and more specifically the Foundation's five-year goals Segmentation prioritizes growing markets where Wikipedia has lower penetration
Secondarily, it distinguishes markets where Wikipedia is mature (people can use it effectively today) vs. emerging (needs contributor growth to be successful)
In some parts of the world, there are opportunities to group countries into regions based on common language and to some extent history and culture Segmentation groups countries in parts of the Middle East & N. Africa, Sub-Saharan Africa and South America creating larger markets

The results of the segmentation depend on the assumptions you start with

Chosen assumption Alternate assumption 1 Alternate assumption 2
* All readers are considered of equal value
** Segmentation prioritizes countries/regions based on size
* Readers with greater socioeconomic needs are of higher value
** Segmentation weighted based on GDP per capita of countries/regions
* Wikimedia should focus on increasing geographic diversity of readers
** Segmentation should identify priority markets on each continent
* Wikimedia’s core products and services require Internet access to utilize
** Segmentation prioritizes countries/regions based on Internet access (via PC and mobile)
* Wikimedia will prioritize expanding its products and services to include off-line access w/ a mobile device
** Segmentation prioritizes countries/regions based on Internet and mobile users (w/out internet access)
* Wikimedia will expand its products and services to provide extensive off line access
** Segmentation prioritizes countries/regions based on literate population
*The best way to contribute to WMF’s goal of expanding reach is to focus on growing markets where Wikipedia has lower penetration * The best way to contribute to WMF’s goal of expanding reach is to focus on growing markets where Wikipedia has a strong base (higher penetration * The best way to contribute to WMF’s goal of expanding reach is to focus on mature markets (i.e. high percentage online), where it has a strong base (higher penetration)
* Countries can be grouped into regions based on common language and to some extent history and culture * Countries can be grouped into regions based exclusively on geographic proximity without taking into account language or culture Countries must be considered individually and can not be grouped into regions

Fastest growth in Internet users in Middle East/Africa and Asia Pacific

Fastest Internet growth MEA.png

* CAGR is "compound annual growth rate"

Fastest growth in 3G+ mobile subscribers in Latin American and Africa

Fastest growth in 3G+ mobile subscribers in Latin American and Africa.png
Note: Not all subscribers to 3G networks will have Internet capable phones; mobile subscribers includes WCDMA, WiMax, TD-SCDMA, LTE networks

Sensitivity analysis for market sizing

assuming no overlap between Internet users and 3G+ mobile subscribers, India, Brazil, and Middle East & North Africa remain most attractive Sensitivity analysis for segmentation.png

  • Estimates assume no overlap between 3G+ subscribers and Internet users, therefore totals overstate online population; Internet users computed based on 2008 dataset; 3G+ mobile subscriber based on 2010 dataset.

Note: “Internet users” refers to those who are accessing via a PC. 3G+ includes WCDMA, WiMax, TD-SCDMA, LTE networks

Conclusions from sensitivity analysis

  • Every region in Africa trails behind those that we identify as highest potential (India, Brazil, Arabic speaking Middle East & North Africa, Indonesia, Russia, and Turkey), even if we assume no overlap between Internet users (who connect via PC) and 3G+ mobile subscribers
  • Even if we assume that people in Africa are more likely to connect solely via mobile compared to their counterparts elsewhere, all regions in Africa are still less attractive
    • For example, if we assume all Turks and Indonesians connect both via mobile and PC and none of the Africans in English S. African region have access to both, the market in English S. Africa is still smaller; number of internet users who connect by a PC in Indonesia is 25M and in Turkey it is 24.4M, compared to 20.6M English S. Africans who either connect via a PC or mobile
  • If we were to group all of English speaking Africa (South, West, and East) into one region and assume no overlap between Internet users who connect via a PC and 3G+ mobile subscribers, the market size would be about as large as Indonesia’s (45M as compared to 46M); however, the team that WMF would place on-the-ground in Africa would have to navigate the complexity of 16 different countries and cultures as well as an extremely large geographic area

Definitions

Dimension What it tells us Metric Segment Definition Segment data
Market size Current prospects for increasing reach Current prospects for increasing reach Large, Medium, Small >20M, 5M - 20M, <5M
Market growth Future prospects for increasing reach Percent of population online Slow, Fast >50%, <50%
Current Wikimedia Penetration Growth potential for increasing readership Percent of online population using Wikipedia High, Low >30%, <30%
Maturity of Wikipedia If priority focus should be on increasing readership or increasing participation Access to Wikipedia with 120K or more articles greater than 1.5 KB Mature, Emerging >120K articles, <120K articles




Note: read this table as a chart with an X and Y axis...

Wikimedia Penetration low (<30%) Slow growth, low penetration: Supports community efforts to improve Fast penetration, low growth: Invest to accelerate growth
Wikimedia Penetration high (>30%) Slow growth, high penetration: Mature market; do not differentially invest Fast growth, high penetration: Support continued organic growth
Slow Growth (Online population >50%) Fast (Online population <50%)

Large markets (>20M online) with fast growth and low penetration present biggest opportunties

Penetration low Support Community efforts to improve:
South Korea
Invest to accelerate growth:
India (81M)
Brazil (67M)
Russia (30M)
China (298M)
Middle East and North Africa (47M)
Indonesia (25M)
Turkey (24M)
Iran (23M)
(note: China, Middle East and North Africa, Indonesia, Turkey, and Iran have only emerging native Wikipedias)
Penetration high Mature market, do not differentially invest:
USA (220M)
Japan (88M)
Germany (62M)
UK (49M)
France (32M)
Italy (29M)
Spain (25M)
Canada (24M)
Support continued organic growth: South America (52M)
Mexico (23M)
Slow Growth (Online population >50%) Fast (Online population <50%)



Medium sized markets (50-20M online) with fast growth and low penetration present next biggest opportunties

Penetration low Support Community efforts to improve:
Malaysia
Taiwan, China
Invest to accelerate growth: Pakistan (18M)
English W. Africa (12M)
Ukraine (10M)
English S. Africa (7M)
English E. Africa (6M)
Philippines (5M), Vietnam (18M)
Thailand (13M)
(note: Vietnam and Thailand have only emerging native Wikipedias)
Penetration high Mature market, do not differentially invest:
Australia (15M)
Netherlands (14M)
Belgium (7M)
Switzerland (6M)
Sweden (7M)
Hungary (5M)
(note: Sweden and Hungary have only emerging native Wikipedias)
Support continued organic growth: Poland (17M)
Central America & Caribbean (10M)
Romania (5M)
(note: Romania has access to only emerging native Wikipedia)
Slow Growth (Online population >50%) Fast (Online population <50%)

Small markets (<5M) with mature Wikipedias

Low Market penetration Belarus
C. French Africa
W. French Africa
Angola
Mauritius
Ethiopia
Mozambique
Madagascar
Réunion
Cape Verde
Fiji
French Polynesia
New Caledonia
Guam
Maldives
Mauritania
Guinea-Bissau
Seychelles
S. Tomé & Principe
Comoros
Vanuatu
Micronesia
Solomon Islands
Samoa
Tonga
Palau
Cook Islands
Tuvalu
Marshall Islands
Kiribati
Montserrat
Wallis and Futuna
Mayotte
Nauru
Northern Marianas
High Market penetration Austria
Singapore
New Zealand
Ireland
Jamaica
Luxembourg
Barbados
St. Lucia
St. Vincent and �the Grenadines
Antigua & Barbuda
Andorra
Bermuda
Faroe Islands
Greenland
Liechtenstein
Monaco
San Marino
Portugal
Haiti
Trinidad & �Tobago
Malta
Guyana
Bahamas
Martinique
Guadeloupe
Suriname
French Guiana
Slow Growth (Online population >50%) Fast (Online population <50%)


Countries in each region

Central America & the Caribbean English East Africa English Southern Africa English West Africa French Central Africa French West Africa Middle East & North Africa South America
Costa Rica Kenya Botswana Gambia Burundi Benin Algeria Argentina
Cuba Tanzania Lesotho Ghana Cameroon Burkina Faso Bahrain Bolivia
Dominican Republic Uganda Malawi Liberia Central African Rep. Côte d\'Ivoire Egypt Chile
El Salvador Namibia Nigeria Chad Guinea Iraq Colombia
Guatemala South Africa Sierra Leone Congo Mali Jordan Ecuador
Honduras Swaziland Congo (Dem. Rep.) Niger Kuwait Paraguay’
Nicaragua Zambia Equatorial Guinea Senegal Lebanon Peru
Panama Zimbabwe Gabon Togo Libya Uruguay
Puerto Rico Rwanda Morocco Venezuela
Oman
Palestine
Qatar
Saudi Arabia
Syria
United Arab Emirates
Yemen





Raw data

Sources: all figures from the International Telecommunications Union 2008. Information on Wikimedia penetration based on ComScore data. Access to mature Wikipedia based on Bridgespan analysis. Countries with no information on number of internet users are excluded from spreadsheet.

General region Country/region Country Total number of Internet users (thousands) Internet Users per 100 inhab. Total population (thousands) GDP per capita GDP total (thousands) Mobile subscibers per 100 inhab. Total number of mobil subscribers (thousands) Market Size Market Growth Current Wikimedia penetration Access to Mature Wikipedia
Asia & Pacific Afghanistan Afghanistan 500 2 27,210 366 9,958,860 29 7,899 Small Fast Low No
Europe Albania Albania 471 15 3,140 3,469 10,892,660 100 3,138 Small Fast High No
Europe Andorra Andorra 59 70 80 N/A N/A 76 61 Small Slow High Yes
Middle East & Africa Angola Angola 550 3 18,020 3,376 60,835,520 38 6,774 Small Fast Low Yes
Latin America Anguilla Anguilla 4 29 10 12,287 122,870 96 10 Small Fast High Yes
Latin America Antigua & Barbuda Antigua & Barbuda 65 75 90 13,346 1,201,140 158 142 Small Slow High Yes
Asia & Pacific Armenia Armenia 173 6 3,080 2,996 9,227,680 100 3,080 Small Fast Low No
Latin America Aruba Aruba 24 23 110 21,515 2,366,650 115 126 Small Fast High Yes
Asia & Pacific Australia Australia 15,170 72 21,070 43,532 917,219,240 105 22,115 Medium Slow High
Europe Austria Austria 4,950 59 4 39,118 326,244,120 130 10,819 Small Slow High Yes
Asia & Pacific Azerbaijan Azerbaijan 927 11 8,730 3,620 31,602,600 75 6,548 Small Fast Low No
Latin America Bahamas Bahamas 142 42 340 21,684 7,372,560 106 361 Small Fast High Yes
Asia & Pacific Bangladesh Bangladesh 500 0 160,000 467 74,720,000 28 44,640 Small Fast Low No
Latin America Barbados Barbados 188 74 260 13,393 3,482,180 159 414 Small Slow High Yes
Europe Belarus Belarus 2,810 29 9,680 4,656 45,070,080 84 8,129 Small Fast Low Yes
Europe Belgium Belgium 7,006 67 10,590 43,565 461,353,350 112 11,822 Medium Slow High
Latin America Belize Belize 32 11 300 4,336 1,300,800 53 160 Small Fast High Yes
Latin America Bermuda Bermuda 48 74 60 36,582 2,194,920 122 73 Small Slow High Yes
Asia & Pacific Bhutan Bhutan 40 6 690 1,810 1,248,900 37 252 Small Fast Low No
Europe Bosnia and Herzegovina Bosnia and Herzegovina 1,308 35 3,770 4,008 15,110,160 84 3,177 Small Fast High No
Latin America Brazil Brazil 67,510 36 191,970 7,017 1,347,053,490 78 150,639 Large Fast Low Yes
Asia & Pacific Brunei Darussalam Brunei Darussalam 188 49 390 31,918 12,448,020 96 374 Small Fast Low No
Europe Bulgaria Bulgaria 2,368 31 7,590 5,176 39,285,840 138 10,497 Small Fast High No
Asia & Pacific Cambodia Cambodia 70 0 14,560 602 8,765,120 29 4,237 Small Fast Low No
North America Canada Canada 24,000 73 33,260 43,396 1,443,350,960 66 22,091 Large Slow High
Middle East & Africa Cape Verde Cape Verde 103 21 500 2,962 1,481,000 56 278 Small Fast Low Yes
Latin America Cayman Islands Cayman Islands 22 40 60 N/A N/A 67 40 Small Fast High Yes
Latin America Central America & the Carribean Dominican Rep. 2,563 26 9,950 4,179 41,581,050 72 7,209 Small Fast High Yes
Latin America Central America & the Carribean Costa Rica 1,460 32 4,520 5,891 26,627,320 42 1,887 Small Fast High Yes
Latin America Central America & the Carribean Cuba 1,450 13 11,200 1,684 18,860,800 3 332 Small Fast High Yes
Latin America Central America & the Carribean Guatemala 1,320 10 13,690 2,548 34,882,120 109 14,952 Small Fast High Yes
Latin America Central America & the Carribean Puerto Rico 1,000 25 3,960 N/A - 86 3,394 Small Fast High Yes
Latin America Central America & the Carribean Panama 779 23 3,400 5,904 20,073,600 115 3,916 Small Fast High Yes
Latin America Central America & the Carribean El Salvador 763 12 6,130 3,336 20,449,680 113 6,947 Small Fast High Yes
Latin America Central America & the Carribean Honduras 659 9 7,320 1,731 12,670,920 85 6,212 Small Fast High Yes
Latin America Central America & the Carribean Nicaragua 155 3 5,670 1,017 5,766,390 55 3,109 Small Fast High Yes
Latin America Central America & the Carribean totals All Central American and Caribbean countries 10,148 15 65,840 2,748 180,911,880 73 47,958 Medium Fast High Yes
Asia & Pacific China China 298,000 22 1,337,410 2,545 3,403,708,450 48 641,288 Large Fast Low No
Middle East & Africa Comoros Comoros 22 3 660 720 475,200 15 98 Small Fast Low Yes
Asia & Pacific Cook Islands Cook Islands 5 25 20 N/A N/A 34 7 Small Fast Low Yes
Europe Croatia Croatia 2,244 51 4,420 13,225 58,454,500 133 5,876 Small Slow High No
Europe Cyprus Cyprus 325 38 860 42,866 36,864,760 118 1,014 Small Fast High No
Europe Czech Republic Czech Republic 4,991 49 10,320 16,941 174,831,120 134 13,781 Small Fast High No
Europe Denmark Denmark 4,630 85 5,460 56,943 310,908,780 126 6,864 Small Slow High No
Middle East & Africa Djibouti Djibouti 11 1 850 1,019 866,150 13 113 Small Fast Low No
Latin America Dominica Dominica 27 39 70 5,011 350,770 150 105 Small Fast High Yes
Middle East & Africa English East Africa Kenya 3,360 9 38,770 714 27,681,780 42 16,307 Small Fast Low Yes
Middle East & Africa English East Africa Uganda 2,500 8 31,660 401 12,695,660 27 8,555 Small Fast Low Yes
Middle East & Africa English East Africa Tanzania 520 1 42,480 408 17,331,840 31 13,007 Small Fast Low Yes
Middle East & Africa English East Africa totals All English East African countries 6,380 6 112,910 511 57,709,280 34 37,869 Medium Fast Low Yes
Middle East & Africa English Southern Africa South Africa 4,187 8 49,670 5,770 286,595,900 91 45,001 Small Fast Low Yes
Middle East & Africa English Southern Africa Zimbabwe 1,421 11 12,460 8,257 102,882,220 60 7,442 Small Fast Low Yes
Middle East & Africa English Southern Africa Zambia 700 6 12,620 8,257 104,203,340 60 7,538 Small Fast Low Yes
Middle East & Africa English Southern Africa Malawi 316 2 14,850 248 3,682,800 12 1,782 Small Fast Low Yes
Middle East & Africa English Southern Africa Namibia 114 5 2,130 4,176 8,894,880 49 1,052 Small Fast Low Yes
Middle East & Africa English Southern Africa Botswana 80 4 1,920 6,519 12,516,480 77 1,485 Small Fast Low Yes
Middle East & Africa English Southern Africa Lesotho 73 4 2,050 823 1,687,150 28 581 Small Fast Low Yes
Middle East & Africa English Southern Africa Swaziland 48 4 1,170 2,513 2,940,210 46 533 Small Fast Low Yes
Middle East & Africa English Southern Africa totals All English Southern African countries 6,939 7 96,870 5,403 523,402,980 68 65,414 Medium Fast Low Yes
Middle East & Africa English West Africa Ghana 997 4 23,350 364 8,499,400 50 11,570 Small Fast Low Yes
Middle East & Africa English West Africa Nigeria 11,000 7 151,210 1,123 169,808,830 42 62,994 Medium Fast Low Yes
Middle East & Africa English West Africa Gambia 114 7 1,660 403 668,980 70 1,166 Small Fast Low Yes
Middle East & Africa English West Africa Liberia 20 1 3,790 3 11,370 19 731 Small Fast Low Yes
Middle East & Africa English West Africa Sierra Leone 14 0 5,560 307 1,706,920 18 1,009 Small Fast Low Yes
Middle East & Africa English West Africa totals All English West African countries 12,145 7 185,570 974 180,695,500 42 77,470 Medium Fast Low Yes
Middle East & Africa Eritrea Eritrea 150 3 4,930 275 1,355,750 2 108 Small Fast Low No
Europe Estonia Estonia 855 64 1,340 15,561 20,851,740 188 2,522 Small Slow High No
Middle East & Africa Ethiopia Ethiopia 360 0 80,710 243 19,612,530 2 1,953 Small Fast Low Yes
Europe Faroe Islands Faroe Islands 38 76 50 N/A N/A 111 55 Small Slow High Yes
Asia & Pacific Fiji Fiji 91 11 840 4,025 3,381,000 71 597 Small Fast Low Yes
Europe Finland Finland 4,169 79 5,300 39,828 211,088,400 129 6,824 Small Slow High No
Europe France France 31,571 51 62,040 41,463 2,572,364,520 93 57,976 Large Slow High
Middle East & Africa French Central Africa Cameroon 548 3 19,090 1,109 21,170,810 32 6,162 Small Fast Low Yes
Middle East & Africa French Central Africa Rwanda 300 3 9,720 361 3,508,920 14 1,323 Small Fast Low Yes
Middle East & Africa French Central Africa Congo (Dem. Rep.) 290 0 64,260 115 7,389,900 14 9,266 Small Fast Low Yes
Middle East & Africa French Central Africa Congo 155 4 3,620 2,153 7,793,860 50 1,809 Small Fast Low Yes
Middle East & Africa French Central Africa Chad 130 1 10,910 660 7,200,600 17 1,809 Small Fast Low Yes
Middle East & Africa French Central Africa Gabon 90 6 1,450 8,138 11,800,100 90 1,302 Small Fast Low Yes
Middle East & Africa French Central Africa Burundi 65 1 8,070 125 1,008,750 6 480 Small Fast Low Yes
Middle East & Africa French Central Africa Central African Rep. 19 0 4,340 399 1,731,660 4 154 Small Fast Low Yes
Middle East & Africa French Central Africa Equatorial Guinea 12 2 660 19,582 12,924,120 52 346 Small Fast Low Yes
Middle East & Africa French Central Africa totals All French Central African Countries 1,609 1 122,120 610 74,528,720 19 22,652 Small Fast Low Yes
Latin America French Guiana French Guiana 42 21 220 8,281 1,821,820 50 111 Small Fast High Yes
Asia & Pacific French Polynesia French Polynesia 90 34 270 19,689 5,316,030 70 190 Small Fast Low Yes
Middle East & Africa French West Africa Senegal 1,020 8 12,210 987 12,051,270 44 5,388 Small Fast Low Yes
Middle East & Africa French West Africa Côte d\'Ivoire 660 3 20,590 984 20,260,560 51 10,447 Small Fast Low Yes
Middle East & Africa French West Africa Togo 350 5 6,460 415 2,680,900 24 1,550 Small Fast Low Yes
Middle East & Africa French West Africa Benin 160 2 8,660 661 5,724,260 40 3,435 Small Fast Low Yes
Middle East & Africa French West Africa Burkina Faso 140 1 15,230 459 6,990,570 17 2,553 Small Fast Low Yes
Middle East & Africa French West Africa Mali 125 1 12,710 576 7,320,960 27 3,441 Small Fast Low Yes
Middle East & Africa French West Africa Guinea 90 1 9,830 272 2,673,760 39 3,840 Small Fast Low Yes
Middle East & Africa French West Africa Niger 80 1 14,700 300 4,410,000 13 1,898 Small Fast Low Yes
Middle East & Africa French West Africa Totals All French West Africa Countries 2,625 3 100,390 619 62,112,280 32 32,550 Small Fast Low Yes
Asia & Pacific Georgia Georgia 360 8 4,310 2,335 10,063,850 64 2,757 Small Fast Low No
Europe Germany Germany 62,500 76 82,260 40,308 3,315,736,080 128 105,515 Large Slow High
Europe Gibraltar Gibraltar 6 21 30 N/A N/A 60 18 Small Fast High Yes
Europe Greece Greece 3,631 33 11,140 28,225 314,426,500 124 13,802 Small Fast High No
Europe Greenland Greenland 36 63 60 N/A N/A 97 58 Small Slow High Yes
Latin America Grenada Grenada 23 22 100 5,891 589,100 58 58 Small Fast High Yes
Latin America Guadeloupe Guadeloupe 85 19 460 7,875 3,622,500 70 321 Small Fast High Yes
Asia & Pacific Guam Guam 80 46 180 N/A N/A 59 106 Small Fast Low Yes
Europe Guernsey Guernsey 44 88 50 N/A N/A 79 39 Small Slow High Yes
Middle East & Africa Guinea-Bissau Guinea-Bissau 37 2 1,580 255 402,900 32 502 Small Fast Low Yes
Latin America Guyana Guyana 190 25 760 1,407 1,069,320 37 280 Small Fast High Yes
Latin America Haiti Haiti 1,000 10 9,880 641 6,333,080 32 3,201 Small Fast High Yes
Asia & Pacific Hong Kong, China Hong Kong, China 4,124 59 6,980 29,818 208,129,640 166 11,576 Small Slow Low No
Europe Hungary Hungary 5,500 55 10,010 13,774 137,877,740 122 12,221 Medium Slow High
Europe Iceland Iceland 202 66 320 64,786 20,731,520 109 348 Small Slow High No
Asia & Pacific India India 81,000 7 1,181,410 947 1,118,795,270 29 346,862 Large Fast Low Yes
Asia & Pacific Indonesia Indonesia 25,000 11 227,350 1,923 437,194,050 62 140,571 Large Fast Low No
Middle East & Africa Iran Iran (I.R.) 23,000 31 73,310 3,949 289,501,190 59 42,996 Large Fast Low No
Europe Ireland Ireland 2,830 64 4,440 59,956 266,204,640 121 5,361 Small Slow High Yes
Middle East & Africa Israel Israel 2,000 29 7,050 23,654 166,760,700 127 8,980 Small Fast High No
Europe Italy Italy 29,118 49 59,600 35,686 2,126,885,600 152 90,336 Large Fast High
Latin America Jamaica Jamaica 1,540 57 2,710 4,268 11,566,280 101 2,726 Small Slow High Yes
Asia & Pacific Japan Japan 88,110 69 127,290 34,379 4,376,102,910 87 110,399 Large Slow High
Europe Jersey Jersey 29 32 90 N/A N/A 95 86 Small Fast High Yes
Asia & Pacific Kazakhstan Kazakhstan 1,901 12 15,520 6,805 105,613,600 96 14,909 Small Fast Low No
Asia & Pacific Kiribati Kiribati 2 2 100 1,338 133,800 1 1 Small Fast Low Yes
Asia & Pacific Kyrgyzstan Kyrgyzstan 750 14 5,410 711 3,846,510 63 3,392 Small Fast Low No
Asia & Pacific Lao P.D.R. Lao P.D.R. 100 2 6,210 671 4,166,910 33 2,024 Small Fast Low No
Europe Latvia Latvia 1,252 55 2,260 12,051 27,235,260 99 2,235 Small Slow High No
Europe Liechtenstein Liechtenstein 23 65 40 N/A N/A 95 38 Small Slow High Yes
Europe Lithuania Lithuania 1,777 54 3,320 11,425 37,931,000 151 5,021 Small Slow High No
Europe Luxembourg Luxembourg 364 77 480 94,988 45,594,240 147 706 Small Slow High Yes
Asia & Pacific Macao, China Macao, China 238 46 530 37,256 19,745,680 177 939 Small Fast Low No
Middle East & Africa Madagascar Madagascar 316 2 19,110 397 7,586,670 25 4,835 Small Fast Low Yes
Asia & Pacific Malaysia Malaysia 16,903 63 27,010 7,031 189,907,310 103 27,710 Medium Slow Low Yes
Asia & Pacific Maldives Maldives 72 24 310 3,505 1,086,550 143 443 Small Fast Low Yes
Europe Malta Malta 200 49 410 18,238 7,477,580 95 388 Small Fast High Yes
Asia & Pacific Marshall Islands Marshall Islands 2 4 60 2,674 160,440 2 1 Small Fast Low Yes
Latin America Martinique Martinique 130 33 400 15,547 6,218,800 75 298 Small Fast High Yes
Middle East & Africa Mauritania Mauritania 45 1 3,220 864 2,782,080 65 2,095 Small Fast Low Yes
Middle East & Africa Mauritius Mauritius 380 30 1,280 5,916 7,572,480 81 1,033 Small Fast Low Yes
Middle East & Africa Mayotte Mayotte 0 0 190 N/A N/A 28 54 Small Fast Low Yes
Latin America Mexico Mexico 23,260 21 108,560 9,516 1,033,056,960 69 75,308 Large Fast High
Asia & Pacific Micronesia Micronesia 15 14 110 2,557 281,270 31 34 Small Fast Low Yes
Middle East & Africa Middle East & North Africa Syria 3,565 17 21,230 1,654 35,114,420 33 7,057 Small Fast Low No
Middle East & Africa Middle East & North Africa Algeria 3,500 10 34,370 3,967 136,345,790 93 31,868 Small Fast Low No
Middle East & Africa Middle East & North Africa Lebanon 1,570 38 4,190 6,017 25,211,230 34 1,426 Small Fast Low No
Middle East & Africa Middle East & North Africa Jordan 1,501 24 6,140 2,665 16,363,100 87 5,317 Small Fast Low Yes
Middle East & Africa Middle East & North Africa Kuwait 900 32 2,920 39,182 114,411,440 100 2,908 Small Fast Low No
Middle East & Africa Middle East & North Africa Oman 469 17 2,790 14,796 41,280,840 116 3,225 Small Fast Low No
Middle East & Africa Middle East & North Africa Qatar 436 34 1,280 62,451 79,937,280 131 1,682 Small Fast Low No
Middle East & Africa Middle East & North Africa Bahrain 403 52 780 24,286 18,943,080 186 1,449 Small Slow Low No
Middle East & Africa Middle East & North Africa Palestine 356 9 4,150 N/A n/a 28 1,154 Small Fast Low No
Middle East & Africa Middle East & North Africa Yemen 320 1 22,920 8,257 189,250,440 60 13,690 Small Fast Low No
Middle East & Africa Middle East & North Africa Libya 291 5 6,290 11,296 71,051,840 77 4,825 Small Fast Low No
Middle East & Africa Middle East & North Africa United Arab Emirates 2,922 65 4,480 41,289 184,974,720 209 9,348 Small Slow Low No
Middle East & Africa Middle East & North Africa Iraq 275 1 30,100 N/A n/a 58 17,530 Small Fast Low No
Middle East & Africa Middle East & North Africa Saudi Arabia 7,200 29 25,200 15,288 385,257,600 143 35,998 Medium Fast Low No
Middle East & Africa Middle East & North Africa Morocco 10,300 33 31,610 2,406 76,053,660 72 22,819 Medium Fast Low No
Middle East & Africa Middle East & North Africa Egypt 12,569 15 81,530 1,668 135,992,040 51 41,270 Medium Fast Low No
Middle East & Africa Middle East & North Africa totals All Middle East & North African countries 46,576 17 279,980 5,394 1,510,187,480 72 201,566 Large Fast Low No
Europe Moldova Moldova 700 19 3,630 1,198 4,348,740 67 2,421 Small Fast High No
Europe Monaco Monaco 20 61 30 N/A N/A 67 20 Small Slow High Yes
Asia & Pacific Mongolia Mongolia 320 12 2,640 1,504 3,970,560 38 998 Small Fast Low No
Europe Montenegro Montenegro 280 45 620 N/A N/A 118 732 Small Fast High No
Latin America Montserrat Montserrat 1 20 10 7,447 74,470 51 5 Small Fast High Yes
Middle East & Africa Mozambique Mozambique 350 2 22,380 367 8,213,460 20 4,404 Small Fast Low Yes
Asia & Pacific Myanmar Myanmar 40 0 49,560 369 18,287,640 1 367 Small Fast Low No
Asia & Pacific Nauru Nauru 0 0 10 N/A N/A N/A N/A Small Fast Low Yes
Asia & Pacific Nepal Nepal 398 1 28,810 387 11,149,470 15 4,200 Small Fast Low No
Europe Netherlands Netherlands 14,273 86 16,530 47,194 780,116,820 125 20,629 Medium Slow High
Asia & Pacific New Caledonia New Caledonia 85 35 250 N/A N/A 80 199 Small Fast Low Yes
Asia & Pacific New Zealand New Zealand 2,925 70 4,230 30,595 129,416,850 109 4,620 Small Slow High Yes
Asia & Pacific Northern Marianas Northern Marianas 0 0 90 N/A N/A 26 24 Small Fast Low Yes
Europe Norway Norway 3,993 85 4,770 82,716 394,555,320 110 5,255 Small Slow High No
Asia & Pacific Pakistan Pakistan 18,500 10 176,950 828 146,514,600 50 88,015 Medium Fast Low Yes
Asia & Pacific Palau Palau 5 27 20 N/A N/A 60 12 Small Fast Low Yes
Asia & Pacific Papua New Guinea Papua New Guinea 115 2 6,580 983 6,468,140 9 600 Small Fast Low No
Asia & Pacific Philippines Philippines 5,300 6 90,350 1,624 146,728,400 75 68,115 Medium Fast Low Yes
Europe Poland Poland 16,756 44 38,100 11,018 419,785,800 115 43,922 Medium Fast High
Europe Portugal Portugal 4,451 42 10,680 20,965 223,906,200 140 14,914 Small Fast High Yes
Middle East & Africa Réunion Réunion 220 28 820 N/A N/A 75 615 Small Fast Low Yes
Europe Romania Romania 5,145 24 21,360 7,892 168,573,120 115 24,466 Medium Fast High
Europe Russia Russia 30,000 21 141,390 9,119 1,289,335,410 141 199,515 Large Fast Low Yes
Middle East & Africa S. Tomé & Principe S. Tomé & Principe 25 15 160 919 147,040 31 49 Small Fast Low Yes
Asia & Pacific Samoa Samoa 9 5 180 2,729 491,220 69 125 Small Fast Low Yes
Europe San Marino San Marino 16 51 30 39,496 1,184,880 77 23 Small Slow High Yes
Europe Serbia Serbia 2,361 24 9,840 4,112 40,462,080 98 9,620 Small Fast High No
Middle East & Africa Seychelles Seychelles 32 38 80 10,940 875,200 112 89 Small Fast Low Yes
Asia & Pacific Singapore Singapore 3,105 69 4,620 37,228 171,993,360 138 6,383 Small Slow High Yes
Europe Slovak Republic Slovak Republic 2,771 51 5,400 13,895 75,033,000 102 5,520 Small Slow High No
Europe Slovenia Slovenia 992 49 2,020 22,913 46,284,260 102 2,060 Small Fast High No
Asia & Pacific Solomon Islands Solomon Islands 9 2 510 779 397,290 6 30 Small Fast Low Yes
Middle East & Africa Somalia Somalia 98 1 8,930 N/A N/A 7 627 Small Fast Low No
Latin America South America Uruguay 1,340 40 3,350 6,915 23,165,250 105 3,508 Small Fast High Yes
Latin America South America Ecuador 1,310 10 13,480 3,432 46,263,360 86 11,540 Small Fast High Yes
Latin America South America Bolivia 1,000 11 9,690 1,378 13,352,820 50 4,828 Small Fast High Yes
Latin America South America Paraguay 530 9 6,240 1,959 12,224,160 95 5,957 Small Fast High Yes
Latin America South America Chile 5,457 32 16,800 9,853 165,530,400 88 14,792 Medium Fast High Yes
Latin America South America Peru 7,128 25 28,840 3,826 110,341,840 73 20,955 Medium Fast High Yes
Latin America South America Venezuela 7,167 25 28,120 8,247 231,905,640 96 27,082 Medium Fast High Yes
Latin America South America Argentina 11,212 28 39,880 6,643 264,922,840 117 46,504 Medium Fast High Yes
Latin America South America Colombia 17,117 38 45,010 4,684 210,826,840 92 41,364 Medium Fast High Yes
Latin America South America totals All South American countries 52,261 27 191,410 5,635 1,078,533,150 92 176,531 Large Fast High
Asia & Pacific South Korea South Korea 37,476 78 48,150 20,220 973,593,000 95 45,603 Large Slow Low No
Europe Spain Spain 25,223 57 44,490 32,647 1,452,465,030 112 49,682 Large Slow High
Asia & Pacific Sri Lanka Sri Lanka 1,148 6 20,060 1,627 32,637,620 55 11,081 Small Fast Low No
Latin America St. Kitts and Nevis St. Kitts and Nevis 15 30 50 10,351 517,550 157 78 Small Fast High Yes
Latin America St. Lucia St. Lucia 100 59 170 5,693 967,810 100 169 Small Slow High Yes
Latin America St. Vincent and the Grenadines St. Vincent and the Grenadines 66 60 110 5,012 551,320 119 131 Small Slow High Yes
Middle East & Africa Sudan Sudan 3,800 9 41,350 1,151 47,593,850 29 11,992 Small Fast Low No
Latin America Suriname Suriname 44 9 520 4,733 2,461,160 81 420 Small Fast High Yes
Europe Sweden Sweden 7,295 80 9,200 49,602 456,338,400 118 10,886 Medium Slow High
Europe Switzerland Switzerland 5,739 76 7,540 56,358 424,939,320 118 8,895 Medium Slow High
Asia & Pacific Taiwan, China Taiwan, China 15,143 66 23,040 14,199 327,144,960 110 25,415 Medium Slow Low No
Asia & Pacific Tajikistan Tajikistan 484 7 6,840 552 3,775,680 54 3,676 Small Fast Low No
Europe TFYR Macedonia TFYR Macedonia 876 43 2,040 3,883 7,921,320 123 2,500 Small Fast High No
Asia & Pacific Thailand Thailand 13,416 20 67,390 3,663 246,849,570 92 62,006 Medium Fast Low No
Asia & Pacific Timor-Leste Timor-Leste 2 0 1,100 374 411,400 9 101 Small Fast Low No
Asia & Pacific Tonga Tonga 8 8 100 2,427 242,700 49 49 Small Fast Low Yes
Latin America Trinidad & Tobago Trinidad & Tobago 213 16 1,330 16,269 21,637,770 113 1,501 Small Fast High Yes
Middle East & Africa Tunisia Tunisia 2,800 28 10,170 3,487 35,462,790 85 8,603 Small Fast Low No
Middle East & Africa Turkey Turkey 24,483 33 73,910 9,001 665,263,910 89 65,817 Large Fast Low No
Asia & Pacific Turkmenistan Turkmenistan 70 1 5,040 3,878 19,545,120 23 1,135 Small Fast Low No
Asia & Pacific Tuvalu Tuvalu 4 41 10 N/A N/A 20 2 Small Fast Low Yes
Europe Ukraine Ukraine 10,354 23 45,990 3,050 140,269,500 121 55,689 Medium Fast Low Yes
Europe United Kingdom United Kingdom 48,755 80 61,230 45,510 2,786,577,300 126 77,358 Large Slow High
North America United States United States 220,000 71 311,670 44,841 13,975,594,470 87 270,498 Large Slow High
Asia & Pacific Uzbekistan Uzbekistan 2,416 9 27,190 632 17,184,080 47 12,733 Small Fast Low No
Asia & Pacific Vanuatu Vanuatu 17 7 230 2,225 511,750 15 35 Small Fast Low Yes
Asia & Pacific Viet Nam Viet Nam 17,872 21 87,100 821 71,509,100 80 70,002 Medium Fast Low No
Latin America Virgin Islands (US) Virgin Islands (US) 30 27 110 22,858 2,514,380 73 81 Small Fast High Yes
Asia & Pacific Wallis and Futuna Wallis and Futuna 1 8 20 N/A N/A N/A N/A Small Fast Low Yes